By default when you create a newJoomla!article for the front page or blog view and use the Read More option to split the article into two sections you will find the read more link includes the text " Read More" rather than the title of your article.
To help search engines likeGoogle,YahooorBingunderstand what the article is about plus improve the click through rate from both search engines and visitors we recommend you change the read more link so it matches the title of your article.
For example if you have created a great article titled "The First Polar Bear To Ride A Bike" then the read more link might be "Read More The First Polar Bear To Ride A Bike" or maybe "The First Polar Bear To Ride A Bike" rather than just "Read More" which does little to describe what the article is about or to encourage the visitor to read the rest of the article..
To change the Read More link for a new article which appears on the front page, category blog layout or section blog layout please complete the following.
From the Joomla administrator area select theAdd New Article
Enter the title of the article and assign the article to the relevent section and category
Enter some text in the editor to provide visitors with an introduction to the article
Select theRead morebutton located at the bottom of theJoomlaWYSWYG editor to split the article into two sections
Select theParameters (Advanced)option located to the right of the editor and you will see the optionAlternative Read More: text
In TheAlternative Read More Fieldenter the name of the article or add read more then the name of the article
Select the SAVE button and the new read more link will now be updated on the web site.