James Waite

Drone Combat

James Waite is a serial entrepreneur and consulting brand development strategist. Prior to co-founding Drone Combat with Robot Wars veteran Bill Rudgard in 2016, he established creative digital agency The Digital Partners in 1994, brand technology business Adgistics in 1999, and Photojournalism agency VII in 2001. Between 2005 and today he has worked as a ghost writer in finance and private banking, a brand originator for commercial, charitable and government clients, and as a Partner in The Next Practice, an advisory firm founded by C.K. Prahalad, working on business innovation in ‘bottom of the pyramid’ markets with major international organisations.